Petale Universe

Welcome to the Petale Universe!My name is Irena – I’m an artist, illustrator, and the founder of Petale Creative Brand. Through my work, I blend aesthetics, emotion, and storytelling – hoping to inspire, bring joy, and connect you to the beauty of everyday life.Petale Universe brings together three parts of my creative world:Petale Creative Brand – the main brand offering gentle, modern, thoughtfully designed lifestyle products, available worldwide.
Petale Creative Brand Serbia – the local edition of the brand, focused on personalized and seasonal items for the Serbian market.
Petale Rebels – my fashion illustration studio, where I offer illustration services for brands, collections, and ideas with character and style.This site is my creative home – a place to explore my work, shop my products, connect with me, or book an illustration service. You’re warmly welcome!

Petale Creative Brand is my personal universe of art, emotion, and natural elegance. Each product under the Petale name is thoughtfully designed, hand-illustrated, and tells a story — about beauty, soul, and freedom of expression. Through platforms like Bo
Petale Creative Brand Serbia is the local branch of my brand, dedicated to creating modern, functional, and personalized products for the Serbian market. Here, design meets everyday life — from T-shirts and tote bags to mugs and gifts for special occasions
Petale Rebels is my rebellious artistic voice. This part of the brand is fully focused on fashion illustration — creating visual identities for brands, campaigns, and personal projects. Petale Rebels offers fashion illustration services to anyone who wants

Products from the Heart of Petale's Creative WorldEvery item under the Petale Creative Brand is thoughtfully designed with love, attention to detail, and a deep passion for beauty. Whether you're looking for a meaningful gift or a little joy for yourself, here you'll find unique pieces infused with art and warmth.The collection includes pajamas, mugs, candles, party supplies, fashion bags, hair accessories, and various print designs – all decorated with my original illustrations.Explore and order from my online shops:

Let's create something beautifull together

Need a soft, unique illustration for product packaging, wall art, a label, book, invitation – or a one-of-a-kind idea? I'm here to bring it to life with warmth and intention.Whether you're a brand looking to stand out or someone seeking a personal touch – I’ll turn your vision into artwork that tells a story.Reach out at [email protected] or WhatsApp: +381 69 668 965.
Let’s draw something magical together.

✦ Art Available for LicensingThese three original illustrations are part of a special artistic series designed to bring emotion, beauty, and visual storytelling into everyday life.Each piece is created with care, intention, and a deep connection to color, nature, and feminine energy. They are ready to be licensed for various creative applications such as:Product packagingEditorials and publishingFashion and textile printsWall art and interior decorStationery and lifestyle itemsIf you’re a brand, art director, or creative agency looking for unique and soulful artwork, feel free to reach out. Licensing options are flexible and tailored to your specific needs.Let’s create something beautiful together.📩 Contact: [email protected]
🌐 Explore more: petaleuniverse.carrd.co